The candidate should have a bachelor's or master's degree in marketing or a related field, and proven working experience in digital marketing. They should have experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns, and be able to optimize landing pages and user funnels. Additionally, they should have solid knowledge of website and marketing analytics tools, as well as working knowledge of ad-serving tools and HTML, CSS, and JavaScript development and constraints.
In this role, the successful candidate will be responsible for planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. They will also be responsible for measuring and reporting performance of all digital marketing campaigns, identifying trends and insights, and optimizing spend and performance based on the insights. Additionally, they will be responsible for brainstorming new and creative growth strategies through digital marketing, and collaborating with internal teams to create landing pages and optimize user experience.
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies.
Provides thought leadership and perspective for adoption where appropriate.
Bachelor’s or master’s degree in marketing or a related field
Proven working experience in digital marketing, particularly within the industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Working knowledge of ad-serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML, CSS, and JavaScript development and constraints